Are you market-ready?
Our market-ready sequence has 7 pillars. See where you’re at below.
Economic Development Strategy
a. Goals & Objectives
b. Define Key Sectors
c. List Key Stakeholders / Partners
d. Define Target Audiences
Research and Data
a. Incentive and Programs
b. Real Estate Database
c. Business Directory
d. Maps
e. Labour Force Data
f. Education and Training
Brand Identity
a. Logo Design
b. Visual Identity Design
c. Taglines
d. Brand Guidelines
e. Photography
Message Platform
a. Value Propositions
b. Unique Selling Proposition (USP)
c. Key Messages
Technology
a. Content Management (CMS)
b. Websites
c. Customer Relationship Management (CRM)
d. Marketing Automation Platform (MAP)
e. Salesforce Automation (SFA)
f. Email Marketing
g. Social Media Management
Sales Process
a. Opportunity Pipeline
b. Stages & Statuses
c. Qualification
d. Follow up
e. Performance Reporting
Collateral
a. Community Profile
b. Sector Profiles
c. Sales Presentations
d. Fact Sheets
e. Value Proposition
f. Videos